SenseHub, a new Allflex Livestock Intelligence product, measures a number of cow specific behaviors, including rumination and activities. This system utilizes ear tags and a reader placed at a location animals visit daily, such as a feedbunk or water source. As long as cattle enter the reader’s range at least once every 24 hours, the tag dumps information which the reader stores. Producers access data from a smartphone, tablet, or computer.
Benefits include improving animal health, production and increased heat detection, detecting short heats or heats producers may miss at night. The app notifies when their animals’ health or estrus status changes.
Tags run just over $2 each for each for the animal’s life.